{"id":607,"date":"2020-01-14T16:06:23","date_gmt":"2020-01-14T15:06:23","guid":{"rendered":"https:\/\/www.twoonsagency.be\/?page_id=607"},"modified":"2020-01-23T09:00:37","modified_gmt":"2020-01-23T08:00:37","slug":"communication-strategy","status":"publish","type":"page","link":"https:\/\/www.twoonsagency.be\/en\/services\/communication-strategy\/","title":{"rendered":"Communication strategy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]If nobody sees your campaign, then you won\u2019t be able to share your story and convince people. What you need is a communication strategy that combines impact with a convincing message. Which is exactly what we excel at at Twoons.[\/vc_column_text][vc_icon icon_fontawesome=&#8221;fa fa-quote-left&#8221; color=&#8221;custom&#8221; css=&#8221;.vc_custom_1570792503964{margin-bottom: 0px !important;}&#8221; custom_color=&#8221;#000000&#8243;][vc_column_text]<\/p>\n<h5>Make no mistake: big words don\u2019t make you sound smarter. On the contrary even.<\/h5>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>Simple but smart<\/h2>\n<p>The simpler your communication, the more convincing you\u2019ll be. Your communication strategy should therefore be crystal clear. Because it pays off: think carefully and you\u2019ll see the way forward, paving the way for a good campaign. With great results.<\/p>\n<h4>SuccesSFUL 5-STEP PLAN<\/h4>\n<p>In recent years, Twoons developed its own method. No rocket science, just common sense.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<ol>\n<li><strong>Your positioning<\/strong>Why are you doing what you do with your company?<\/li>\n<li><strong>Your target group<\/strong>Who do you want to reach? And how will you do this?<\/li>\n<li><strong>Your goal<\/strong>What must your target group do or think after having seen your campaign? And how does your campaign help you achieve your business goals?<\/li>\n<li><strong>Your communication campaign<\/strong>What do you intend to say? Where exactly? And which channels will you use for this?<\/li>\n<li><strong>Your communications budget<\/strong>How much should you invest in media? How much in production? How much in advertising and promotion? What is the direct impact on your sales?<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4>THE BEST WAY TO SOLVE A CRISIS? BY COMMUNICATING.<\/h4>\n<p>Bad service? Oh dear. Suddenly Twitter and Facebook are awash with negative reviews. What to do? Keep calm and <a href=\"\/en\/contact\/\">call Twoons<\/a>. We will help you navigate through minor and major crises. With tips, tools and a crisis hotline.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=&#8221;&#8221; add_icon=&#8221;left&#8221; i_icon_fontawesome=&#8221;fa fa-hand-o-right&#8221; i_color=&#8221;custom&#8221; i_custom_color=&#8221;#000000&#8243;]<\/p>\n<h5><a href=\"\/en\/contact\/\">&gt;&gt; I want my communication to be impactful<\/a><\/h5>\n<p>[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]If nobody sees your campaign, then you won\u2019t be able to share your story and convince people. What you need is a communication strategy that combines impact with a convincing message. Which is exactly what we excel at at Twoons.[\/vc_column_text][vc_icon icon_fontawesome=&#8221;fa fa-quote-left&#8221; color=&#8221;custom&#8221; css=&#8221;.vc_custom_1570792503964{margin-bottom: 0px !important;}&#8221; custom_color=&#8221;#000000&#8243;][vc_column_text] Make no mistake: big words don\u2019t make you &hellip; <a href=\"https:\/\/www.twoonsagency.be\/en\/services\/communication-strategy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Communication strategy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":603,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communication strategy | Twoons Agency<\/title>\n<meta name=\"description\" content=\"Communication strategy | Twoons Agency\" \/>\n<meta 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