{"id":627,"date":"2020-01-14T16:23:44","date_gmt":"2020-01-14T15:23:44","guid":{"rendered":"https:\/\/www.twoonsagency.be\/?page_id=627"},"modified":"2020-01-23T09:20:10","modified_gmt":"2020-01-23T08:20:10","slug":"measure-evaluate","status":"publish","type":"page","link":"https:\/\/www.twoonsagency.be\/en\/services\/measure-evaluate\/","title":{"rendered":"Measure &#038; evaluate"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p>You can devise all the <a href=\"\/en\/services\/content-copywriting\/\">content<\/a>, <a href=\"\/en\/services\/pr-marketing\/\">press releases<\/a> and <a href=\"\/en\/services\/communication-strategy\/\">communications strategies<\/a> that you want. But if you never measure the impact of your campaign, you\u2019ll never know how to do better next time. There\u2019s only one way forward: measure, evaluate and adjust.<\/p>\n<p>[\/vc_column_text][vc_icon icon_fontawesome=&#8221;fa fa-quote-left&#8221; color=&#8221;black&#8221; css=&#8221;.vc_custom_1570794853902{margin-bottom: 0px !important;}&#8221;][vc_column_text]<\/p>\n<h5>The main aspect of your campaign comes after your campaign: which results did it produce?<\/h5>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>Start by measuring the impact<\/h2>\n<p>A communications strategy requires an investment. We can see how you would want to know whether it produced results.\u00a0 In the short term: which Facebook post garnered the most likes? Long term: how many additional products did I sell?<\/p>\n<p>Twoons monitors dashboards, conducts surveys and makes adjustments. We immediately apply quick wins. And take other learnings on board for future campaigns.<\/p>\n<h4>Increase the impact<\/h4>\n<p>It\u2019s not rocket science: there\u2019s only one way to increase the impact of your campaign and that is by measuring continually. Which is exactly what we do. And even after we\u2019ve adapted your campaign, we continue to analyse it. Making new adjustments. Analysing it again. And so on.<\/p>\n<p>This is very straightforward online, but Twoons also measures the impact of your campaign offline. Did your sales increase after you sent out a <a href=\"\/en\/services\/pr-marketing\/\">press release<\/a>? Which version of your mailing scored best? How many requests for quotes did you receive after your <a href=\"\/en\/blog\/\">blogpost<\/a>? We monitor all this very closely.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=&#8221;&#8221; add_icon=&#8221;left&#8221; i_icon_fontawesome=&#8221;fa fa-hand-o-right&#8221; i_color=&#8221;black&#8221;]<\/p>\n<h5><a href=\"\/en\/contact\/\">&gt;&gt; I want my communication to be more impactful<\/a><\/h5>\n<p>[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] You can devise all the content, press releases and communications strategies that you want. But if you never measure the impact of your campaign, you\u2019ll never know how to do better next time. There\u2019s only one way forward: measure, evaluate and adjust. [\/vc_column_text][vc_icon icon_fontawesome=&#8221;fa fa-quote-left&#8221; color=&#8221;black&#8221; css=&#8221;.vc_custom_1570794853902{margin-bottom: 0px !important;}&#8221;][vc_column_text] The main aspect of your &hellip; <a href=\"https:\/\/www.twoonsagency.be\/en\/services\/measure-evaluate\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Measure &#038; evaluate&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":603,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Measure &amp; evaluate | Twoons Agency<\/title>\n<meta name=\"description\" content=\"Measure &amp; evaluate | Twoons Agency\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twoonsagency.be\/en\/services\/measure-evaluate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measure &amp; 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