{"id":419,"date":"2019-12-06T14:01:11","date_gmt":"2019-12-06T14:01:11","guid":{"rendered":"https:\/\/www.twoonsagency.be\/?page_id=419"},"modified":"2020-01-23T09:13:04","modified_gmt":"2020-01-23T08:13:04","slug":"redaction-de-contenu-et-redaction-publicitaire","status":"publish","type":"page","link":"https:\/\/www.twoonsagency.be\/fr\/service\/redaction-de-contenu-et-redaction-publicitaire\/","title":{"rendered":"R\u00e9daction de contenu et r\u00e9daction publicitaire"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p>Lorsque vous aurez bien \u00e9tabli votre <a href=\"\/fr\/service\/strategie-de-communication\/\">strat\u00e9gie de communication<\/a>, vous saurez quoi dire et \u00e0 qui. Mais la <strong>fa\u00e7on<\/strong> dont vous le dites a \u00e9galement son importance. Laissez donc Twoons \u00e9crire vos textes. Vous avez le choix entre r\u00e9daction publicitaire (copywriting) ou r\u00e9daction de contenus. L\u2019objectif est le m\u00eame pour les deux\u00a0: convaincre vos clients.<\/p>\n<h2><strong>La r\u00e9daction publicitaire, \u00e7a vend<\/strong><\/h2>\n<p>Un slogan pour votre entreprise\u00a0? Une publicit\u00e9 avec votre derni\u00e8re promo\u00a0? Un spot \u00e0 la radio\u00a0? L\u2019objectif est que les gens ach\u00e8tent votre produit ou service sans attendre, et pour cela, il faut des textes commerciaux percutants. Chaque mot doit toucher le lecteur ou l\u2019auditeur. Notre r\u00e9daction publicitaire bombarde vos clients de ces messages, et cela les fait acheter.<\/p>\n<h4><strong>La r\u00e9daction de contenu s\u00e9duit<\/strong><\/h4>\n<p>Avec la r\u00e9daction de contenu, vous visez le long terme. Partagez votre expertise sur un <a href=\"\/fr\/blog\/\"><u>blog<\/u><\/a>, sur les <a href=\"\/fr\/service\/la-communication-numerique\/\"><u>r\u00e9seaux sociaux<\/u><\/a> ou dans un article. Si vous donnez l\u2019impression de ma\u00eetriser votre sujet, vos clients vous repecteront. Notre contenu les s\u00e9duit en utilisant les mots justes. Et cela garantit qu\u2019ils mettront ensuite la main \u00e0 la poche.<\/p>\n<p>[\/vc_column_text][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-quote-left\u00a0\u00bb color=\u00a0\u00bbcustom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1570794777731{margin-bottom: 0px !important;}\u00a0\u00bb custom_color=\u00a0\u00bb#000000&Prime;][vc_column_text]<\/p>\n<h5>La r\u00e9daction de contenu s\u00e9duit vos clients avec les mots justes. La r\u00e9daction publicitaire les fait acheter.<\/h5>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4><strong>Et qu\u2019en est-il des autres contenus\u00a0?<\/strong><\/h4>\n<p>Le marketing de contenu ne se r\u00e9sume pas qu\u2019\u00e0 la r\u00e9daction de contenu. Un t\u00e9moignage vid\u00e9o d\u2019un client satisfait ou un <a href=\"\/fr\/service\/relations-publiques-et-marketing\/\">coup de pub<\/a> constitue tout autant une forme de contenu. Twoons d\u00e9termine le meilleur format de contenu pour promouvoir votre produit ou service, et cr\u00e9e ensuite le contenu pertinent.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=\u00a0\u00bb\u00a0\u00bb add_icon=\u00a0\u00bbleft\u00a0\u00bb i_icon_fontawesome=\u00a0\u00bbfa fa-hand-o-right\u00a0\u00bb i_color=\u00a0\u00bbblack\u00a0\u00bb]<\/p>\n<h5><a href=\"#\">&gt;&gt; Je veux faire \u00e9crire des textes<\/a><\/h5>\n<p>[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Lorsque vous aurez bien \u00e9tabli votre strat\u00e9gie de communication, vous saurez quoi dire et \u00e0 qui. Mais la fa\u00e7on dont vous le dites a \u00e9galement son importance. Laissez donc Twoons \u00e9crire vos textes. Vous avez le choix entre r\u00e9daction publicitaire (copywriting) ou r\u00e9daction de contenus. L\u2019objectif est le m\u00eame pour les deux\u00a0: convaincre vos &hellip; <a href=\"https:\/\/www.twoonsagency.be\/fr\/service\/redaction-de-contenu-et-redaction-publicitaire\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00ab\u00a0R\u00e9daction de contenu et r\u00e9daction publicitaire\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":397,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing de contenu gr\u00e2ce \u00e0 une r\u00e9daction percutante | TWOONS<\/title>\n<meta name=\"description\" content=\"Trouv\u00e9 : R\u00e9daction publicitaire &amp; r\u00e9daction de contenus \u2713 S\u00e9duire le client \u2713 Vendre \u2713 Gagner de l\u2019argent \u2713 Avec les mots justes \u2713 On se voit en un clic !\" 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