{"id":428,"date":"2019-12-06T14:10:49","date_gmt":"2019-12-06T14:10:49","guid":{"rendered":"https:\/\/www.twoonsagency.be\/?page_id=428"},"modified":"2020-01-23T09:18:03","modified_gmt":"2020-01-23T08:18:03","slug":"mesurer-et-evaluer","status":"publish","type":"page","link":"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/","title":{"rendered":"Mesurer et \u00e9valuer"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p>Vous pouvez proposer autant de <a href=\"\/fr\/service\/redaction-de-contenu-et-redaction-publicitaire\/\">contenus<\/a>, de <a href=\"\/fr\/service\/relations-publiques-et-marketing\/\">communiqu\u00e9s de presse<\/a> et de <a href=\"\/fr\/service\/strategie-de-communication\/\">strat\u00e9gies de communication<\/a> que vous le voulez, si vous ne mesurez jamais l\u2019impact de votre campagne, vous ne saurez pas comment faire encore mieux la prochaine fois. Le <em>seul moyen d\u2019avancer<\/em>, c\u2019est d\u2019effectuer des mesures et \u00e9valuations et de mettre en \u0153uvre les ajustements qui s\u2019imposent.<\/p>\n<p>[\/vc_column_text][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-quote-left\u00a0\u00bb color=\u00a0\u00bbblack\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1570794853902{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<h5>Le plus important, dans votre campagne, arrive apr\u00e8s coup\u00a0: qu\u2019est-ce qu\u2019elle a donn\u00e9\u00a0?<\/h5>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><strong>D\u2019abord, il faut mesurer l\u2019impact<\/strong><\/h2>\n<p>Une campagne de communication repr\u00e9sente un investissement. Il est donc tout \u00e0 fait normal de vouloir savoir si c\u2019est rentable. \u00c0 court terme\u00a0: quelle publication Facebook a obtenu le plus de likes\u00a0? \u00c0 long terme\u00a0: combien de produits suppl\u00e9mentaires ai-je vendu\u00a0?<\/p>\n<p>Twoons surveille les tableaux de bord, m\u00e8ne des enqu\u00eates et ajuste le tir. Nous mettons en \u0153uvre imm\u00e9diatement toutes les mesures<em> pouvant \u00eatre prises rapidement<\/em>. Et les autres <em>le\u00e7ons tir\u00e9es<\/em>, nous les appliquons lors des campagnes suivantes.<\/p>\n<h4><strong>Ensuite, on peut accro\u00eetre l\u2019impact<\/strong><\/h4>\n<p>En v\u00e9rit\u00e9, c\u2019est tout simple\u00a0: il est possible d\u2019accro\u00eetre l\u2019impact de votre campagne en effectuant des mesures en continu. Et c\u2019est exactement ce que nous faisons. Nous continuons d\u2019analyser les r\u00e9sultats de la campagne m\u00eame apr\u00e8s l\u2019avoir ajust\u00e9e. Puis nous continuons de la peaufiner en cours de route. Et de l\u2019analyser encore. Et ainsi de suite.<\/p>\n<p>Cela se fait tr\u00e8s vite en ligne, mais Twoons mesure \u00e9galement l\u2019impact de votre campagne hors ligne. Les ventes ont-elles augment\u00e9 apr\u00e8s votre <a href=\"\/fr\/service\/relations-publiques-et-marketing\/\">communiqu\u00e9 de presse<\/a>\u00a0? Quelle version de votre mailing a produit le meilleur r\u00e9sultat\u00a0? Combien de demandes de devis ont \u00e9t\u00e9 soumises apr\u00e8s votre <a href=\"\/fr\/blog\/\">article de blog<\/a>\u00a0? Nous suivons cela de pr\u00e8s.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=\u00a0\u00bb\u00a0\u00bb add_icon=\u00a0\u00bbleft\u00a0\u00bb i_icon_fontawesome=\u00a0\u00bbfa fa-hand-o-right\u00a0\u00bb i_color=\u00a0\u00bbblack\u00a0\u00bb]<\/p>\n<h5><a href=\"#\">&gt;&gt; Je veux communiquer en ayant plus d\u2019impact<\/a><\/h5>\n<p>[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Vous pouvez proposer autant de contenus, de communiqu\u00e9s de presse et de strat\u00e9gies de communication que vous le voulez, si vous ne mesurez jamais l\u2019impact de votre campagne, vous ne saurez pas comment faire encore mieux la prochaine fois. Le seul moyen d\u2019avancer, c\u2019est d\u2019effectuer des mesures et \u00e9valuations et de mettre en \u0153uvre &hellip; <a href=\"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00ab\u00a0Mesurer et \u00e9valuer\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":397,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mesurez l\u2019impact de votre campagne, communiquez mieux | TWOONS<\/title>\n<meta name=\"description\" content=\"Trouv\u00e9 : agence de communication qui mesure, \u00e9value et ajuste votre campagne en direct \u2713 Mesures aux effets rapides \u2713 Plus de r\u00e9action \u2713\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mesurez l\u2019impact de votre campagne, communiquez mieux | TWOONS\" \/>\n<meta property=\"og:description\" content=\"Trouv\u00e9 : agence de communication qui mesure, \u00e9value et ajuste votre campagne en direct \u2713 Mesures aux effets rapides \u2713 Plus de r\u00e9action \u2713\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/\" \/>\n<meta property=\"og:site_name\" content=\"TWOONS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/twoonscontentagency\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-23T08:18:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TwoonsAgency\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/\",\"url\":\"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/\",\"name\":\"Mesurez l\u2019impact de votre campagne, communiquez mieux | TWOONS\",\"isPartOf\":{\"@id\":\"https:\/\/www.twoonsagency.be\/fr\/#website\"},\"datePublished\":\"2019-12-06T14:10:49+00:00\",\"dateModified\":\"2020-01-23T08:18:03+00:00\",\"description\":\"Trouv\u00e9 : agence de communication qui mesure, \u00e9value et ajuste votre campagne en direct \u2713 Mesures aux effets rapides \u2713 Plus de r\u00e9action \u2713\",\"breadcrumb\":{\"@id\":\"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.twoonsagency.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\/\/www.twoonsagency.be\/fr\/service\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mesurer et \u00e9valuer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.twoonsagency.be\/fr\/#website\",\"url\":\"https:\/\/www.twoonsagency.be\/fr\/\",\"name\":\"TWOONS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.twoonsagency.be\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.twoonsagency.be\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.twoonsagency.be\/fr\/#organization\",\"name\":\"Twoons\",\"url\":\"https:\/\/www.twoonsagency.be\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.twoonsagency.be\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.twoonsagency.be\/wp-content\/uploads\/2019\/06\/logo.png\",\"contentUrl\":\"https:\/\/www.twoonsagency.be\/wp-content\/uploads\/2019\/06\/logo.png\",\"width\":229,\"height\":78,\"caption\":\"Twoons\"},\"image\":{\"@id\":\"https:\/\/www.twoonsagency.be\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/twoonscontentagency\/\",\"https:\/\/twitter.com\/TwoonsAgency\",\"https:\/\/www.instagram.com\/twoons.agency\/\",\"https:\/\/www.linkedin.com\/company\/twoons-content-agency\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mesurez l\u2019impact de votre campagne, communiquez mieux | TWOONS","description":"Trouv\u00e9 : agence de communication qui mesure, \u00e9value et ajuste votre campagne en direct \u2713 Mesures aux effets rapides \u2713 Plus de r\u00e9action \u2713","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/","og_locale":"fr_FR","og_type":"article","og_title":"Mesurez l\u2019impact de votre campagne, communiquez mieux | TWOONS","og_description":"Trouv\u00e9 : agence de communication qui mesure, \u00e9value et ajuste votre campagne en direct \u2713 Mesures aux effets rapides \u2713 Plus de r\u00e9action \u2713","og_url":"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/","og_site_name":"TWOONS","article_publisher":"https:\/\/www.facebook.com\/twoonscontentagency\/","article_modified_time":"2020-01-23T08:18:03+00:00","twitter_card":"summary_large_image","twitter_site":"@TwoonsAgency","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/","url":"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/","name":"Mesurez l\u2019impact de votre campagne, communiquez mieux | TWOONS","isPartOf":{"@id":"https:\/\/www.twoonsagency.be\/fr\/#website"},"datePublished":"2019-12-06T14:10:49+00:00","dateModified":"2020-01-23T08:18:03+00:00","description":"Trouv\u00e9 : agence de communication qui mesure, \u00e9value et ajuste votre campagne en direct \u2713 Mesures aux effets rapides \u2713 Plus de r\u00e9action \u2713","breadcrumb":{"@id":"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.twoonsagency.be\/fr\/service\/mesurer-et-evaluer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.twoonsagency.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/www.twoonsagency.be\/fr\/service\/"},{"@type":"ListItem","position":3,"name":"Mesurer et \u00e9valuer"}]},{"@type":"WebSite","@id":"https:\/\/www.twoonsagency.be\/fr\/#website","url":"https:\/\/www.twoonsagency.be\/fr\/","name":"TWOONS","description":"","publisher":{"@id":"https:\/\/www.twoonsagency.be\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.twoonsagency.be\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.twoonsagency.be\/fr\/#organization","name":"Twoons","url":"https:\/\/www.twoonsagency.be\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.twoonsagency.be\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.twoonsagency.be\/wp-content\/uploads\/2019\/06\/logo.png","contentUrl":"https:\/\/www.twoonsagency.be\/wp-content\/uploads\/2019\/06\/logo.png","width":229,"height":78,"caption":"Twoons"},"image":{"@id":"https:\/\/www.twoonsagency.be\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/twoonscontentagency\/","https:\/\/twitter.com\/TwoonsAgency","https:\/\/www.instagram.com\/twoons.agency\/","https:\/\/www.linkedin.com\/company\/twoons-content-agency"]}]}},"_links":{"self":[{"href":"https:\/\/www.twoonsagency.be\/fr\/wp-json\/wp\/v2\/pages\/428"}],"collection":[{"href":"https:\/\/www.twoonsagency.be\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.twoonsagency.be\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.twoonsagency.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.twoonsagency.be\/fr\/wp-json\/wp\/v2\/comments?post=428"}],"version-history":[{"count":5,"href":"https:\/\/www.twoonsagency.be\/fr\/wp-json\/wp\/v2\/pages\/428\/revisions"}],"predecessor-version":[{"id":706,"href":"https:\/\/www.twoonsagency.be\/fr\/wp-json\/wp\/v2\/pages\/428\/revisions\/706"}],"up":[{"embeddable":true,"href":"https:\/\/www.twoonsagency.be\/fr\/wp-json\/wp\/v2\/pages\/397"}],"wp:attachment":[{"href":"https:\/\/www.twoonsagency.be\/fr\/wp-json\/wp\/v2\/media?parent=428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}