{"id":781,"date":"2020-04-27T10:19:32","date_gmt":"2020-04-27T08:19:32","guid":{"rendered":"https:\/\/www.twoonsagency.be\/?p=781"},"modified":"2020-04-27T10:19:38","modified_gmt":"2020-04-27T08:19:38","slug":"le-storytelling-est-une-technique-de-narration-exquise","status":"publish","type":"post","link":"https:\/\/www.twoonsagency.be\/fr\/le-storytelling-est-une-technique-de-narration-exquise\/","title":{"rendered":"Storytelling? Sans conneries, s\u2019il vous plait !"},"content":{"rendered":"\n<p>Vous aimez les belles histoires\u00a0? Sans doute, car environ 99% de la population mondiale aiment les histoires. Et c&rsquo;est le cas depuis la nuit des temps. Les bonnes histoires circulent &#8211; autrefois \u00e0 cheval, aujourd&rsquo;hui avec un c\u00e2ble \u00e0 fibre optique. Si en tant que marque, vous avez quelque chose \u00e0 raconter, alors le <em>storytelling<\/em> est une bonne technique. Parce qu&rsquo;une bonne histoire se partage plus facilement. Et tout aussi important: \u00e7a rend plus humain. Et c\u2019est l\u00e0 justement que se trouve le danger. Comment est-ce possible? Via le <em>storytelling<\/em>! Le <em>storytelling<\/em> est une technique de narration exquise. <\/p>\n\n\n\n<p><strong>Racontez votre\nhistoire en langage humain<\/strong><\/p>\n\n\n\n<p>Personne dans la vie\nde tous les jours ne dit des phrases contenant des termes comme \u2018<em>engagement<\/em>\u2019\nou \u2018<em>empowerment<\/em>\u2019. Alors r\u00e9servez ces mots pour votre pr\u00e9sentation\nmarketing.<\/p>\n\n\n\n<p>Adressez-vous aux gens de mani\u00e8re humaine. Ces derni\u00e8res ann\u00e9es, la technologie nous a donn\u00e9 de nombreux moyens pour raconter des histoires. Mais cela ne signifie pas pour autant que nous devons soudainement commencer \u00e0 parler diff\u00e9remment.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u00ab\u00a0<em>Le seul m\u00e9dium qui ne change pas, ce sont les gens<\/em>\u00a0\u00bb &#8211; Dave Trott, l\u00e9gende de la publicit\u00e9<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Diffusez votre\nhistoire plus rapidement<\/strong><\/p>\n\n\n\n<p>Le <em>storytelling<\/em> est une technique de narration exquise, mais r\u00e9sonne comme un nouveau terme de marketing tendance. Cependant, c&rsquo;est un ph\u00e9nom\u00e8ne de tous les temps, car les histoires ont toujours exist\u00e9. Et les gens ont toujours aim\u00e9 les entendre, les lire et les voir. Aujourd&rsquo;hui toutefois, la technologie facilite la diffusion de votre histoire, notamment avec des podcasts, formats TV, le streaming live et 101 autres m\u00e9dias.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Choisissez simplement les canaux les plus adapt\u00e9s \u00e0 votre marque et soyez coh\u00e9rent dans ce que vous racontez, car le <em>storytelling<\/em> n&rsquo;est pas une science exacte, juste typiquement humain. Alors, comportez-vous aussi de la sorte.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Nos tendances pour le storytelling<\/strong><\/p>\n\n\n\n<p>Vous \u00eates votre meilleure caisse de r\u00e9sonance; alors pensez aux histoires que vous voulez entendre et racontez-les de la mani\u00e8re la plus authentique possible. Tout a une histoire: ce que vous faites, comment vous le faites, pourquoi vous le faites. Twoons vous pr\u00e9sente les tendances pour 2020:<br> <\/p>\n\n\n\n<p><strong>1. Parlez de\nl&rsquo;impact de votre entreprise<\/strong><\/p>\n\n\n\n<p>Les gens ach\u00e8tent plus consciemment aujourd&rsquo;hui. Montrez comment, en tant qu&rsquo;entreprise, vous am\u00e9liorez les personnes et l&rsquo;environnement.<strong><br> 2. Partagez votre vision de la soci\u00e9t\u00e9<\/strong><\/p>\n\n\n\n<p>Faire de la publicit\u00e9 uniquement pour vendre\u2026 ce temps est presque r\u00e9volu. Les gens veulent aussi savoir ce que vous repr\u00e9sentez.<\/p>\n\n\n\n<p><strong>3. Prenez soin\nde vos clients<\/strong><\/p>\n\n\n\n<p>Vos clients trouvent important que vous ne souhaitiez pas seulement gagner de l&rsquo;argent avec eux. Ils veulent voir que vous les aidez. Dites-leur comment vous r\u00e9pondez \u00e0 cette attente.<\/p>\n\n\n\n<p><strong>4. Laissez-les\njeter un \u0153il dans les coulisses<\/strong><\/p>\n\n\n\n<p>Il y a d\u00e9j\u00e0 suffisamment de <em>fake news<\/em>. Les gens veulent conna\u00eetre les personnes de votre entreprise. En leur laissant jeter un \u0153il dans les coulisses de votre entreprise, vous cr\u00e9ez de la confiance.<\/p>\n\n\n\n<p><strong>5.Faites un\npodcast<\/strong><\/p>\n\n\n\n<p>Le podcast est de retour. C&rsquo;est le moyen parfait pour revenir \u00e0 la base pure de la narration: un conteur et ses auditeurs.<br><br> <\/p>\n\n\n\n<p><strong>Vous\naussi, vous avez des histoires, mais personne pour les raconter?<\/strong> Twoons peut vous aider.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous aimez les belles histoires\u00a0? Sans doute, car environ 99% de la population mondiale aiment les histoires. Et c&rsquo;est le cas depuis la nuit des temps. Les bonnes histoires circulent &#8211; autrefois \u00e0 cheval, aujourd&rsquo;hui avec un c\u00e2ble \u00e0 fibre optique. Si en tant que marque, vous avez quelque chose \u00e0 raconter, alors le storytelling &hellip; <a href=\"https:\/\/www.twoonsagency.be\/fr\/le-storytelling-est-une-technique-de-narration-exquise\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00ab\u00a0Storytelling? Sans conneries, s\u2019il vous plait !\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,22],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le storytelling est une technique de narration exquise.<\/title>\n<meta name=\"description\" content=\"Storytelling? Oui, mais sans les conneries! Le storytelling est une technique de narration exquise. Rendez votre contenu plus humain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.twoonsagency.be\/fr\/le-storytelling-est-une-technique-de-narration-exquise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le storytelling est une technique de narration exquise.\" \/>\n<meta property=\"og:description\" content=\"Storytelling? Oui, mais sans les conneries! Le storytelling est une technique de narration exquise. Rendez votre contenu plus humain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.twoonsagency.be\/fr\/le-storytelling-est-une-technique-de-narration-exquise\/\" \/>\n<meta property=\"og:site_name\" content=\"TWOONS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/twoonscontentagency\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-27T08:19:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-27T08:19:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.twoonsagency.be\/wp-content\/uploads\/2020\/03\/TWOO_Storytelling-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Decroix\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TwoonsAgency\" \/>\n<meta name=\"twitter:site\" content=\"@TwoonsAgency\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Decroix\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.twoonsagency.be\/fr\/le-storytelling-est-une-technique-de-narration-exquise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.twoonsagency.be\/fr\/le-storytelling-est-une-technique-de-narration-exquise\/\"},\"author\":{\"name\":\"Chris Decroix\",\"@id\":\"https:\/\/www.twoonsagency.be\/fr\/#\/schema\/person\/8383d897d380f9964c1ee5c52a7c2eb2\"},\"headline\":\"Storytelling? 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